Last 16 August 2000, a law declaring penalties' increase as regards counterfeiters of original products was promulgated.
In view of a higher and higher sensibilitiy from authorities and customers, as regards quality and authenticity of products on the market, Consul+ srl studies ways to protect original products and certify their authenticity.
During these years, our experience has been formed by following a project of merchandising's authenticity. Starting from merchandising of main Italian football clubs, of companies managing ticket offices for stadiums and concerts and many logos about wearing, sectors which are particularly oppressed by counterfeiting.
Consul+ srl has further developed some methods for protection which are more and more specialised in specific objectives like for example identification and traceability of product and of parallel imports.
Moreover, Consul+ is market leader for a proprietary software, a software optimised for licensing control and for all related problems.
Added value to branded products
Safety instrument with an attractant design
Quality guarantee for consumers
To authenticate branded products
Mark the original product
Safety anti-counterfeiting solutions
The first common objective for all companies is to make the original product suddenly recognisable by marking it with an element which can not be reproduced by counterfeiters.
Today, the best system to match this objective is the application of a hologram on all products which is also integrated to our proprietary software.
A hologram can be hardly counterfeited for the very high technological level of machines used for its production, for plant's unicity and for objective difficulties in producing the eventual sourcing.
A proof is given by the fact that the most known credit cards use it, proprietary certificates for car as well as Euro banknotes.
Each product without hologram is suddenly recognisable as not authentic.
In case of licenseed productions, a simple control of data regarding holograms assignment allows to check truthfulness of received royalties reports.
Hologram allows to check mass production, above all from abroad, coming from productive surplus which are further illegally inserted on market.