Holograms for consumer products
The application of the hologram is recommended to protect the product when this can easily become an object of counterfeiting. On what concerns consumer goods it is common to come across products, such as food or hygiene products, that are apparently genuine but actually counterfeit.
Protecting a registered trademark or protecting an indication of origin, such as made in Italy is a long and complicated process. It is necessary to analyze the products and carefully compare them with the genuine ones, with noteworthy difficulties in identifying the unauthorized manufacturer. Instead, the holographic support allows the visual check of a product’s authenticity as it can only be purchased with the authorization of the brand.
To prevent tampering or the counterfeit use of the hologram, it is possible to apply the heat bonding holograms directly on the packaging of the product, making it impossible to remove.