Fashion and Apparel
Fashion industries: garments, accessories, labels, footwear, perfumes, toiletries are all widely counterfeited and willingly purchased, in certain countries, a staggering 76% of people readily buy “copy-cat” items.
Counterfeiting and grey market diversion reduce your royalties, revenues and market share, erode your brand equity and corporate reputation, and undermine your supply chain.
Consul+ provide solutions wich:
- Combat counterfeiting and“copy-catting”
- Give you back control of your supply chain
Licensing and Merchandising
Merchandising and commemorative memorabilia need to be protected from counterfeiting, tampering and diversion otherwise the penalties outweigh the rewards: as licensor, counterfeit and diversion reduce royalties and profits, undermine brand integrity.
Ticketing and Badges
Even tickets and access passes all need to be protected from counterfeiting, tampering and diversion otherwise the penalties outweigh the rewards: as event organiser, counterfeit tickets and passes reduce revenues and profits, and pose a safety and security risk.
Counterfeiting is also a threat for the “original accessories” product category.
The hologram can be the tool to protect and control:
- mobile phone accessories (battery, hearphone, etc.)
- Hardware, software and PC accessories (mouse, webcam, hard disk, programs, etc.)
- Car and motorbike accessories
Entertainment and Software
Counterfeiting and piracy of music, films and software, is perhaps the most familiar face of brand and copyright theft: from the well established sale and transfer of pirate, counterfeit or bootleg CDs, videos and DVDs to the more recent but now rampant illegal downloading of files from the internet.
Copyright owners see the value of the licensed product undermined, sales fall, profits reduced and intellectual property infringed.
Wines, Spirits and Tobacco
Alcohol and tobacco, if counterfeited, can seriously damage your health.
Refilling original packaging with counterfeit or illicit products certainly has implications for consumer safety and confidence, but it also harms the manufacturer’s brand image and corporate reputation.
Counterfeiting and piracy are no longer confined to luxury items. Everyday mass-produced goods, such as tea, coffee and batteries, are now equally likely to be targeted.
And as their products are targeted in the same way, FMCG brand owners suffer in the same way as luxury brand owners:
revenues fall, market shares decrease, brand value drops and goodwill fades.
Consul+ S.r.l. Via Enrico Fermi 2 - 25013 Carpenedolo (BS) Tel. 0039 0309984784 Fax 0039 0309966279 email@example.com P.Iva 01957910209
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